Real Estate is one of those industries that fit perfectly into the practice of social media marketing. Many agents / real estate companies are already taking advantage of the benefits offered by this “new” practice within marketing. But do we know all existing social media applications? Do we know how to apply them to our industry? In this article we will discuss and learn about the top 3 social media applications for real estate.
3. You Tube
Like other social platforms, YouTube could be used both for entertainment purposes as for business purposes. The real estate agents will find in this application a vital tool for their digital marketing strategy. With youtube.com the real estate agent will be able to create videos with images of their properties which will allow consumers to know in advance several options of homes for sale without reaching them.
According to the video marketing.tv website, there are 5 important points to be successful using YouTube:
- Create a video for each property- When produce and upload a video to YouTube is important that we differentiate all our properties so that, in this manner shall be recorded in a unique way in the memory of the consumer.
- Includes places of interest close to the property/community– It has been shown that one of the things that most influences the buyer’s decision when choosing a home is the neighborhood and access to important transit routes, schools, supermarkets, churches, etc. Do not forget to take advantage of all the amenities that a property has.
- Use a QR code on your signboards – An effective way to ensure that your video will be seen by active consumers in the search for your new home is including a QR code on your signs so that the client will scan for shortcut to the video of the property.
- Participates and reply– Important! Partakes of your posts on this and any other platform. Your participation in all your social platforms will help you to create a good image and credibility.
“Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.
Zillow serves the full life-cycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. It starts with Zillow’s living database of more than 110 million U.S. homes – including homes for sale, homes for rent and homes not currently on the market, as well as Zestimate home values, Rent Zestimates and other home-related information. Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms”.
According to the article “Best Social Media Applications for the Real Estate Industry”, the website of the Synovus bank, is vitally important to demonstrate your expertise in a niche such as Zillow Advice. On this platform collaborate hundreds of real estate agents who share their experiences within the industry with the aim not only to guide the consumer but is also a great way to become known as an expert, gain credibility and good reputation.
No doubt Facebook is, today, one of the social platforms with the most active users. According to Forbes Magazine, in 2014 Facebook had 1.350 million users. This only means one thing, great possibilities! Experts in the field agree that many realtors make misuse of Facebook such as a marketing channel for their properties and / or personal brand. Christina Ethnidge, contributor in the Inman.com website says:
“Facebook lead generation is NOT about post boosting, name recognition, getting likes or engagement. Facebook lead generation is a single aspect of inbound marketing. It’s about inbound marketing. Inbound. Marketing”.
I wonder if you perceive what I but I think that there is still many unknowns as to use this popular social platform. Ethnidge in her article “Stop failing on Facebook”, revealed some tips for being what she calls “Real Estate Agent online lead generator” and some of these elements to consider are:
- Run a highly targeted ad, using Facebook’s Power Editor, focused on website conversions. The ad should have a strong call to action and drops the lead right into a sign-up form on your website.
- Post significant, relevant, valuable content on your Facebook business page AT LEAST three times each day. At minimum. Four to five times is much better (including in the middle of the night).
- “Sell” yourself, including your listings and testimonials no more than once every three days on your Facebook business page. This does not mean do not promote your blog posts. It means do not promote listings or testimonials or the proverbial “use me” posts so commonly seen on real estate agents’ Facebook pages. Not blatantly anyway. Learn how to do it by providing value.
- Always keep your No. 1 goal in mind: Everything you do on Facebook should be totally focused on getting people into your email database. Be helpful. Answer questions. Provide value. Your highest value should be in the content you provide to those who have committed to you via your email database.
Do not fear these tools. It has been shown that social networks, properly used, can contribute to the success of your business. So start planting effort to reap success.
Thanks for your attention. Until next time!
* The images shown in this article were taken from: Flickr.com & Google.com/images.