Social media affords businesses with the opportunity to build their brand and gain customers more quickly, as well as having a greater and more personal impact than traditional branding methods (R. Suelemente, 2012).
On a countless occasions we have commented about the benefits of brand social. We can say that one of these advantages is that you can measure its scope and adjust the target market. According to the site marketingdiretco.com, brands struggle to invest unless they know the ROI they’re getting.
In the celebration of Digital Marketing week (2013) in Spain, the social media expert, Gema Minayo said:
“Customers want ROI results in a short-term but, the value of building a community sometimes takes time”
Rome wasn’t built in a day, and if you run a business, you know that the same is true for relationships. Many businesses are of the opinion that each move they make with social media will net them some quick revenue. But the landscape is completely different with social media. Instead of forever trying to sell their product to a market that’s more or less faceless, social media demands that companies reach out to their customers by talking and listening to them. The result is a long-lasting business relationship that will bring long-term revenue (R. Suelemente, 2012).
One of the biggest challenges in the brand social is undoubtedly succeed in creating a community who represent a short-term positive outcomes for the company.
Brand Social & Real Estate
The basis of any marketing effort is digital content, presence and interaction with your audience. It is important to understand that not all social platforms are suitable for any product or service. More important it is to identify the best platform we will work to implement our brand social strategy.
In an interview for this blog, the architect Hans Moll-Stubbe, past President National Association of Home Builders (NAHB) Puerto Rico Chapter and Managing Partner at PRISA Group said:
“Social media is the main marketing tool to create visitor traffic nowadays. We use Facebook continuously to advertise and communicate our development progress, product, and lifestyle philosophy, above all”
This serves as an example of how, in this case, a new residential development has identified Facebook as the ideal platform to promote and build their social brand strategy. This community (granvistapr.com) achieved through the content on their fan page on Facebook, keep their followers aware of everything that is happening in terms of construction status, opening of new phases, amenities and upcoming events (PR purposes).
The Arq. Moll-Stubbe, graduated from Syracuse University, also said:
“We’re very visual about what we sell”
This is another example of when a brand has defined the way it is projected in front of their followers in a particular social platform. Gran Vista (brand), is a community surrounded by nature, with comfortable and modern residences offering a unique lifestyle in Puerto Rico. They know the potential of the farm where the complex is built so; they get advantage of the beautiful views as a key element in consumer engagement. Watch and judge for yourself…