I would like to start by defining the concept of blog. A blog is a web page in which short articles are regularly published and updated with new content-specific and / or free themes. Many say the blog is a modern way of expression and opinion through the internet. According eMadrid.es a blog site is:
- Is periodic: from time to time it wrote and published a new release or post.
- It is human and personal: the most valuable feature of a blog is its authenticity, the added value of an author to a given topic by his reflection, his viewpoint and his invitation to dialogue.
- Their arrangement is linear and vertical: in a web page are placed vertically successive publications or posts, the latest being always the one above.
- Should be open to comments has a specific space where readers can comment on every post, ask questions, criticize, etc.
- Eventually be integrated in the “blogosphere” theme: to be a very mature and settled publisher, there are many blogs on any topic imaginable. As a blog gains popularity, other blogs oldest references start making some of his comments and “conversations” are established between blogs and their authors.
- Contribute to generate opinion: the maturity of blogs makes them an important now to distribute information and form opinions item.
Best practice for blogging
Here I present the top 5 tips to best practice for blogging found on the internet.
- Engage with other blogs and your own readers- Take part in discussions of other blogs. This will help the other users know you and eventually will follow you.
- Keep the materials fresh and exciting- Create publications on current issues of interest to your followers.
- Give people a reason to return- Through the content of your blog you have the power to get the reader returns. At the end of each publication mentions the next topic to be covered or asks for suggestions for the development of next post.
- Refer to other blog posts and articles- Mentioning other people’s content can not only create a “starting point” for your own blogs but it is also a great social media practice and a way to get other authors’ attention.
- Check back and often- It’s important to check in on your blog from time to time and see if there are any new comments you should respond to. Some commenting systems will also allow you to set up alerts when someone else has commented.
Watch this video posted on youtube.com by DigitalMarketer:
Do’s & Don’ts in a Real Estate Blog
- Blogging confidential information– No one likes their private information posted on the Internet, yet real estate agents make the mistake of bragging instead of blogging.
- Inconsistency– Many real estate agents do not follow any type of blogging schedule. If you find yourself posting blogs without any consistency, you are really missing the boat. People follow blogs the way they watch the evening news or read their favorite weekly magazine
- Dissing Other Real Estate Businesses– The old adage “if you have nothing nice to say don’t say it” works for blogs as well.
- Present Frequent Q & A’s- What are your clients interested in learning about? Generate a list of common questions that buyers and sellers have and answer these questions.
- Break down Hot Topics– If at all possible, don’t overload a post with too much information; break it down into several key topics.
- Add Muscle with Guest Authors– There is a reason that top blogs have multiple authors that contribute content. They view themselves as a publication or online magazine. What kind of magazine only has one author contributing articles? None! You might not be able to hire a staff of writers, but bring in guest authors and your site takes on more perspectives.
“Writing a successful blog is an excellent way to keep in contact with old and new clients as well as attract more clients” –Esther (from IDXCentral.com)
So take advantage of this tool to maximize sales and build your personal brand as our realtor. What topic would you like to see in this blog? Discuss and suggests the topic for the next post.