Social media is the most popular marketing channel today. It has been shown that a well-managed campaign on social platforms could produce positive results for almost any kind of business. We say “almost any kind of business” because it is also true that not all social platforms work for any business. Fortunately, the Real Estate is one of those businesses that combine perfectly with the social media marketing.
We’ve heard some real estate agents say that they do not waste time on this of marketing through Facebook or Instagram, for example. Surely, this of creating a social media campaign is not easy task but when we take the time, the result may be synonymous of income and / or image awareness among followers.
Today there are a number of tools within the social networks that will help the agent or real estate company to manage properly all their accounts and / or social media campaigns. This time we want to highlight two tools that could improve the quality and performance of your campaigns and brand.
According to Jordan Scheltgen, collaborator on the website inman.com, Klout is a reporting tool that you ‘can use internally to measure your digital marketing efforts. In other words, this tool is nothing more than your best critic when it comes to evaluate the scope that has had your campaigns.
One of the aspects that differentiate Klout from other tools is the score that gives the user depending on the level of influence and relevance in social media. Angeles Gutierrez,in her blog Passionate About Social Networks,tells us that this influence is based on the amount of retweets, comments that your followers leave you on Facebook, discussions that follow you on LinkedIn as well as to generate a value +1 on Google+.
It is important to know the three variables that Klout measures:
- True reach– This tells us the number of people (real) who come to your publications.
- Amplification– It measures the probability that the content that you post will be shared or commented.
- Network Score– Your network score will be higher if the people who react to your publications are considered influential.
In an interview with Sherilyn Macale for the website The Next Web, Joe Fernandez, Klout Cofounder & CEO said:
“For us influence is about the ability to drive action. Much like other platforms we will be trying to understand how many people someone influences, how much they influence them and how influential those people are”.
The average Klout score is between 40 and 60. From the 61 can be considered an influential person and with a good reputation. We recommend you start working the content of your campaigns and your level of influence using this type of tool.
According to their website, Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Here we present the main elements that make up the structure of Social Mention:
- Passion- It shows the number of authors who speak about our brand.
- Scope- The influence of our brand says.
- Sentiment- It shows the positive and negative about our brand mentions.
- Strength- It shows the above statements about our brand in the past 24 hours.
Likewise the following characteristics distinguish Social Mention from other similar tools:
- SM allows the creation of a feed with mentions of our brand.
- It allows us to see the influence of our brand in real-time.
- We can add to our blog or web page using Widgets.
Is worth mentioning that this tool not only helps us monitor the influence of our brand but it can monitor the influence of our competition.
The great difference between these two tools of social networking is on target. I mean, Klout aims at measuring the influence through our posts (content). Social Mention, meanwhile, focuses on measuring the influence of or company name (branding). There is no doubt that the combination of these two tools could be successful in our campaigns in social media. It is time to put the Real Estate Marketing through social media to the next level.
What are you waiting for? Start now to make use of these tools and see incredible results.
Until next time!
* The images shown in this article were taken from the website of each tool mentioned.